Being Human Festival Training: Marketing and Promotion

This event has now passed. If you would like to receive the link to the recording, please email us at: beinghuman@sas.ac.uk.

Please note: Due to unforeseen circumstances the date for this training session has been rescheduled from Thursday 4 July and will now take place on Tuesday 25 June.

This session will cover effective marketing and promotion for your public engagement event. The training will explore how to reach your target audience, how to choose the best channels and platforms for promoting your event, and how to create a marketing plan.

This session will explore practical tips for marketing and promotion, including how to implement your ideas. The session will look at how to find inspiration for your marketing, covering examples from Being Human Festival and beyond.

What will be covered?

• Planning and delivering a marketing plan
• Best practices for audiences: how to segment them, find them, reach them and retain them
• Marketing on a budget
• Digital platforms
• Inclusive and accessible marketing

Who should attend?

• Being Human Festival organisers, and those thinking of applying in the future
• Researchers at HEIs and research organisations who want to learn more about public engagement in the humanities
• Public engagement professionals
• Cultural and community organisations involved in Being Human Festival

This session is primarily aimed at those taking part, or thinking of taking part, in Being Human Festival, but is open to all. 

Beckie Smith, Flying Geese

Director and Founder of Flying Geese, a consultancy service for the Arts, Heritage and Culture Sector, Beckie is a nationally connected, senior strategic arts consultant, experienced in leading organisations through big impact change, and passionate about bringing cultural organisations closer to their audiences. She specialises in working with small and medium sized organisations where income is tight and targets can be tough, but where relationship building with audiences and communities provides genuine excitement.

Having previously been Head of Global Marketing for International Theatre Interactive, she founded Flying Geese Marketing and Development Consultancy in 2017, which in 2021 was named the ‘Best Marketing Consultancy in the Southwest’ in the Southern Enterprise Awards. Together with one of her clients, Gloucester History Trust, she has also won the Pandemic Pivot Award in the National Museums and Heritage Awards 2021.

Beckie is an experience trainer and mentor, is a Regional Ambassador for the Arts Marketing Association, and a graduate of Royal Welsh College of Music and Drama.

Joining the event

This event is free, but booking is required. It will be held online and joining details will be circulated via email to registered attendees.

This event is part of a series of Being Human Festival training sessions exploring public engagement with research. The sessions will be led by expert facilitators with experience in their field and the Being Human Festival team. While the sessions are primarily aimed at those taking part, or thinking of taking part, in Being Human Festival, they are open to all. The sessions run from April to October 2024. Sign up to each session here.

This session will be recorded. If you would like to receive a link to the recording, please sign up for the session to receive the recording link once it is available.

Accessibility information

This session will be held on Zoom and closed captioning will be available. Any resources referred to during the session will be circulated afterwards via email. Please make a note of any accessibility requirements in the booking form.